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Aperol’s Year-Round Strategy: Cheers to ‘Deseasonalization’!
Not Just for Summer, but for Every Season For many, some drinks are strictly associated with specific seasons. Aperol Spritz, for...
Damla Ardıç
Dec 18, 20241 min read
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2024’s Must-Have: The Ribbon Trend and Acne Studios’s Creative Take
Have you noticed it while scrolling through Instagram or exploring inspiring Pinterest boards? Ribbons are everywhere! From hair clips to...
Damla Ardıç
Dec 12, 20242 min read
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5 Reasons I Love (Simon Porte) Jacquemus
There are many talented designers out there but one of them is very special when compared to others. It is a bit easier to be supported...
Eda Onay
Dec 9, 20246 min read
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💫Advent Calendar Marketing: A Festive Strategy Your Brand Shouldn't Miss🎄
What’s the first thing that comes to mind when you think about the holiday season? Warm cocoa, sparkling lights, gift exchanges… and...
Damla Ardıç
Dec 2, 20243 min read
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Barilla’s Snowfall Pasta: How Creativity Fuels Consumer Connection ❄️
The holiday season is here, and Barilla, a global leader in the pasta industry, has launched something truly unique: Barilla Snowfall , a...
Damla Ardıç
Nov 15, 20243 min read
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Unwrapping Spotify Wrapped: Lessons in Personalization for Modern Brand Strategies
The end of the year brings a familiar sight for Spotify users: the highly anticipated Spotify Wrapped . This yearly ritual transforms...
Damla Ardıç
Nov 15, 20242 min read
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Chaos Packaging: Shaking Up the Shelves and Capturing Consumer Attention
Chaos packaging is an innovative strategy that breaks traditional design norms, capturing consumer attention with unconventional packaging.
Damla Ardıç
Nov 14, 20245 min read
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